Display advertisement is typically the most creative one, and thus, it draws maximum attention. Active Times is the best medium to place display ads, primarily because it has a huge readership figure. This would generate a higher response rate for the advertisement, which is likely to be noticed by many. Several factors are considered while pricing a display ad in Active Times:

1. Fundamental pricing is done on the basis of per sq. cm. of area covered.
2. Display ad rates vary due to several other attributes. For instance, the front page ad costs more than the one published in the middle page.
3. More area the ad occupies, more expensive it is likely to be. You can opt for the given sizes in Active Times – full page, half page and so on, else you can settle for a custom ad size. Innovative options like jacket, skybus, etc. too can be availed.
4. The fact whether the display ad is coloured or black & white, will also influence the price.

releaseMyAd provides you with the negotiation option on the final price, to get you the cheapest rate possible.